Media and Influencer Relations
In today’s ever-changing travel media world, Media Relations involves much more than getting articles in newspapers or magazines for a client. While that is still very important, media outreach also requires deftly navigating the environments of social media influencers, industry influencers and bloggers to get the message out and then amplified into the world.
Some of our specific tactics for Media and Influencer Relations success include: targeted story pitches, brand development, creation of press materials, influencer outreach, social media support, organizing press trips and press events, deskside appointments, writing and distributing press releases, responding to media queries on behalf of the client and representation at tourism (or other) industry events.
From a property launch to a small pop-up event to gathering dozens of media in the same room for a destination meet’n’greet, MuchPR knows how create a buzz-worthy experience that media and influencers will be talking about. We understand industry trends and interests, and can develop concepts to raise your brand profile.
LGBT Travel Media Relations and Branding
It’s estimated that the LGBT travel market is now worth over $100 billion a year in the United States alone. This is a highly coveted niche, but marketing to the LGBT community must be done with an understanding and appreciation of what works and what doesn’t work. As the Past-Chair of the International Gay and Lesbian Travel Association and someone who has overseen LGBT outreach at a major international destination for many years, Much PR’s founder, Tanya Churchmuch, is considered an industry leader in the LGBT travel world.
There are many ways MuchPR can support outreach into the LGBT travel marketing including: assessment of the client’s potential in the market, education sessions, development of a strategy plan to enter the market or rejuvenate brands that are already in the market, evaluation and content creation of websites, newsletters and social media, organization of press trips and overall LGBT marketing outreach.
Crisis Management and Media Training
Preparing for the worst is the best thing you can do. MuchPR can work with your organization to evaluate crisis management plans and provide counsel for specific projects or overall messaging. Working with your senior management, we can develop speaking points, provide media training, and ensure there’s a well-rounded and timely response to the situation.
Whether responding to a crisis situation, doing a television interview or presenting at an industry event, public speaking is not always a natural skill – but it is a skill that can be learned. MuchPR’s Tanya Churchmuch was a television news reporter and anchor for more than a decade and has spoken at numerous PR and travel industry events. She’ll take what she’s learned over the years to prepare you for the spotlight. Specific services include preparing for interviews, determining and creating messaging, practice video recorded interview sessions with tough questions, phone interview prep and analysis of speaker abilities.